Citizen Males’s Eco-Drive Weekender Brycen Chronograph Watch in Gold-tone Stainless Metal, Brown Leather-based strap (Mannequin: BL5403-03X)

Since its basis in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very title of the model conveys a deep respect towards craftsmanship and regarded as acquainted by residents the world-over. In order a “citizen” of the world, we bear the duty to assist domesticate a tradition of constructive change and on-going evolution by our craft. We take that mission critically and steadfastly welcome what the long run might carry.

As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person parts to a watch’s closing meeting. It’s an artisan’s strategy to observe making based mostly on pushing ahead the boundaries of expertise and leveraging our expertise towards exploring new potentialities.

One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation effectively forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from just about any gentle supply, this extraordinary innovation modified endlessly the way in which watches could possibly be powered. Eco-Drive eradicated the necessity to ever exchange batteries, which made it particularly useful to areas the place such specialist batteries weren’t obtainable. This leveled the sphere for residents of just about each nation to have the ability to expertise unrestricted pleasure of sporting and utilizing a CITIZEN watch.

The product growth coverage, “The Fusion of Expertise and Magnificence,” stays a relentless motivation for us to merge cutting-edge expertise with perfection of design magnificence, which as a consequence evokes individuals to try to be their greatest at any time.

CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the easy perception that irrespective of who you might be or what you do, it’s at all times doable to make one thing higher — and now could be the time to start out doing it. We consider that higher and now are each infinite, and that there’s at all times a subsequent ‘higher’ and a brand new ‘now’ by which you can begin pursuing it. It was clear from the onset of this mission that we’re devoted to this ultimate…to not the previous however to the current, and all the way in which we are able to enhance it. To assist talk this perception to the world we have now created a brand new world CITIZEN model film, model identification and model web site that represents out Higher Begins Now philosophy.